It doesn’t matter what you think, it’s what people do!

It’s no secret that people don’t alway do what they say. When it comes to how people use websites this is often true. What this means is that asking your users what would make your site better is not the best way to improve your website.

A website call Which Test Won  posts results for A/B website testing. There are lots of tools for A/B testing your own site, but this lets you see what other very smart groups have tested!

In the details of this post you’ll find the results of an awesome test for lead generation which just happens to be

72.72% more effective,
with data to back it up.

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Walden University Tests Generating More Leads >

In case your too lazy to look (or time deprived):

THE RESULT IS

When you are asking a user to sign up for something a common practice is to use a large call to action button that will then whisk them away to a form asking for their personal information… at which point they exit the page.

This test shows that instead of having a button linking to a form in a sidebar simply put a mini form in the sidebar asking for a little bit of information first. This happens to be

72.72% more effective!

according to the test